About
The Plan
Clear is marketing direction. For bootstrapped businesses. Because they’re built to last.
This requires dedication and discipline. And that’s precisely why we want you to win.
What we won’t do for you: Hype up your business so you can just offload it to the next best bidder. Want that? Ask your VC. But leave us out.
When we talk to our clients we hear a lot like this:
– Your agency didn’t deliver what they promised
– You paid good money for an underwhelming online course
– Your SaaS isn’t as magic as you thought
– Marketing feels like chasing your tail
– You have your tactics figured out. And they’re all pulling in different directions
– The stuff that used to work before doesn’t deliver results anymore
– You’re stuck on a growth plateau
If you find yourself nodding along, we’d be a good match. We specialise in directing small businesses to greener marketing pastures. How to know your customers so well that you know what they want before they know it. How to build the right strategy in the right sequence, with the right tactics, feeding the right KPI.
Sounds great? (link: book my XXX).
Going too fast? (link: see how it looks like working with us)
Olivier Diekmann
Ad man turned marketer.
Started in advertising, I got more and more interested in how the big picture works. Why people buy. How they choose. And how to use these insights strategically.
Long story short. Now with over a decade of marketing expertise under my belt I have worked for many businesses. Different sizes, different verticals, B2B and B2C, startups and established brands.
This gives me a holistic view on how marketing for businesses works. What stuck with me are two key points:
Firstly, every business is unique. every situation is different. That’s why every business is a custom piece of thinking. When you hire Clear you get a strategy that is tailored to your specific situation.
Secondly, there are certain things that always must be done. Also in a specific order. That means market intelligence comes first, strategy is built on these insights, and then tactics picked based on the strategy. Any other way is no better than rolling a dice.
If this sounds like the right fit for your business, you know where to find me.